Franchising is the 「franchise 」 owners allowing 「 franchisee 」 the right to use its trademarks, proprietary technologies , products and operations management mode Engaged in business activities business model . To some extent , 「 franchisees 」 will help 「 join 」 gradually grasp its business model, This mode of operation is mutually beneficial for both sides , 「 franchisee 」gain goodwill and proprietary knowledge , coupled with the support 「 franchisees 」 「 Franchisees」 can take quick way to expand business networks .

1. Franchising is a contractual relationship franchise owners and franchisees between ;
2. Franchise owners will allow the franchisee to use their own names, trademarks, service marks , business know-how , business and technical methods , continuous systems and other industrial , intellectual property ;
3. Franchisees own their business investment , and has its business ;
4. Franchisees need to pay to franchise owners;
5. Franchise is an ongoing sexual relationship;

1. Ready to enjoy the goodwill and brand. As the franchisee 's goodwill inherited the franchise in the opening stage entrepreneurs have a good image , so a lot of work to be carried out smoothly . Otherwise, the aid of a strong advertising campaign to establish the image is a lot of money .
2. Avoid market risk. For investors, the lack of market operators , in the face of fierce market competition environment, often at a disadvantage. Invest in a good performance and the strength of the licensees , with its brand image , management , and other support systems , the risk is greatly reduced.
3. Sharing scale. These economies of scale include : procurement of scale , advertising economies of scale, scale of operations , technology development , such as economies of scale .
4. Get multifaceted support. Franchisee may be obtained from franchisees at various support, such as training, select the address , financing , market analysis, unified advertising , technology transfer , etc.